Ética de las emociones en las campañas de la Dirección General de Tráfico

  1. Segura García, Rosario
  2. Martínez Rodrigo, Estrella
Book:
La ética de la comunicación a comienzos del siglo XXI: (libro de actas del I Congreso Internacional de Ética de la Comunicación), Facultad de Comunicación 29, 30 y 31 de marzo de 2011
  1. Suárez-Villegas, Juan-Carlos (coord.)

Publisher: Sevilla : Ed. Edufora. Editorial Mad S.L., 2011

ISBN: 978-84-676-5833-0

Year of publication: 2011

Pages: 921-932

Type: Book chapter

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Abstract

Emotions are a human dimension that greatly enhances social relations. Several authors from antiquity have highlighted its role in the functioning of societies, and the role and ethics in human relationships. In this paper we analyze a selection of television campaign spots of the General Directorate of Traffic in Spain, taking into account a number of variables that are useful for measuring the use of emotions held in such campaigns. We will study the ethical dimension of the use of emotions in those spots. We will take elements from Adam Smith�s moral philosophy as well as from the sociologist Eva Illouz.

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