Destination brand equity-formation: Positioning by tourism type and message consistency

  1. Rodríguez-Molina, M.A.
  2. Frías-Jamilena, D.M.
  3. Del Barrio-García, S.
  4. Castañeda-García, J.A.
Journal:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Year of publication: 2019

Volume: 12

Pages: 114-124

Type: Article

DOI: 10.1016/J.JDMM.2019.03.010 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus