The effects of perceived value on loyalty: the moderating effect of market orientation adoption

  1. Polo Peña, A.I.
  2. Frías Jamilena, D.M.
  3. Rodríguez Molina, M.Á.
Journal:
Service Business

ISSN: 1862-8508,  1862-8516

Year of publication: 2017

Volume: 11

Issue: 1

Pages: 93-116

Type: Article

DOI: 10.1007/S11628-016-0303-8 GOOGLE SCHOLAR
Data source: Scopus