Market Orientation as a Strategy for the Rural Tourism Sector: Its Effect on Tourist Behavior and the Performance of Enterprises

  1. Polo Peña, A.I.
  2. Frías Jamilena, D.M.
  3. Rodríguez Molina, M.Á.
Journal:
Journal of Travel Research

ISSN: 1552-6763,  0047-2875

Year of publication: 2013

Volume: 52

Issue: 2

Pages: 225-239

Type: Article

DOI: 10.1177/0047287512459108 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus