The impact of destination-brand social media content on consumer online brand-related activities (COBRAs)

  1. Grosso, F.O.
  2. Rodriguez-Molina, M.Á.
  3. Castañeda-Garcia, J.A.
Journal:
Tourism Management Perspectives

ISSN: 2211-9736

Year of publication: 2024

Volume: 51

Type: Article

DOI: 10.1016/J.TMP.2024.101239 GOOGLE SCHOLAR
Data source: Scopus