La publicidad en la formación inicial del profesorado: una propuesta para trabajar el pensamiento crítico y la alfabetización científica

  1. Beatriz Gómez-Chacón 1
  2. Lourdes Aragón 1
  1. 1 Facultad de Ciencias de la Educación. Universidad de Cádiz.
Proceedings:
30 Encuentros de Didácticas de las Ciencias Experimentales. La enseñanza de las ciencias en un entorno intercultural

Publisher: Universidad de Granada, Servicio de Publicaciones.

ISBN: 978-84-338-7039-1

Year of publication: 2022

Pages: 1007-1012

Type: Conference paper

GOOGLE SCHOLAR

Sustainable development goals

Abstract

In this work, we present a proposal based on the critical analysis of an advertisement for the training of early childhood teachers. The objective was to demonstrate the use of science in advertising as well as to awaken critical thinking in the student as one of the purposes of science education. We analyze the scientific content ofa written advertisement related to food (packaged salads Florette, Immuno). Finally, recommendations are made for the use of advertising in the classroom and considerations for improving the didactic proposal.