Exploring destination positioning and message congruence in tourism management: An eye-tracking and fMRI study

  1. García-Carrión, B.
  2. Del Barrio-García, S.
  3. Muñoz-Leiva, F.
  4. Porcu, L.
Journal:
Tourism Management

ISSN: 1879-3193,  0261-5177

Year of publication: 2025

Volume: 108

Type: Article

DOI: 10.1016/J.TOURMAN.2024.105111 GOOGLE SCHOLAR
Data source: Scopus