Customer view on servitization: the influence of strategic goals and service mix offering on firm performance

1. Ruiz-Alba, J.L.
2. Soares, A.
3. Rodríguez-Molina, M.A.
4. Gounaris, S.

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DOI: 10.1080/09537287.2024.2427642 GOOGLE SCHOLAR lock_openOpen access editor

Data source: Scopus