Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study

  1. Casado-Aranda,L.-A.
  2. Sánchez-Fernández,J.
  3. Porcu,L.
  4. Özer,I.
Journal:
Journal of Advertising

ISSN: 0091-3367

Year of publication: 2025

Type: Article

DOI: 10.1080/00913367.2025.2499446 GOOGLE SCHOLAR
Data source: Scopus