From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis

  1. Liébana-Cabanillas,F.
  2. Ali Abbasi,G.
  3. Higueras-Castillo,E.
  4. Molinillo,S.
Journal:
Journal of Travel and Tourism Marketing

ISSN: 1054-8408

Year of publication: 2025

Volume: 42

Issue: 5

Pages: 645-664

Type: Article

DOI: 10.1080/10548408.2025.2456077 GOOGLE SCHOLAR