Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising

  1. Hernández-Vergara,N.-M.
  2. Casado-Aranda,L.-A.
  3. Sánchez-Fernández,J.
  4. Özer,I.
Journal:
Journal of Advertising

ISSN: 0091-3367

Year of publication: 2025

Type: Article

DOI: 10.1080/00913367.2025.2564236 GOOGLE SCHOLAR
Data source: Scopus