ADMINISTRACION DE EMPRESAS Y M
ADMINISTRACION DE EMPRESAS Y MARKETING (ADEMAR)
Publications (23) Publications in which a researcher has participated View referenced research data.
2024
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Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach
Journal of Marketing Theory and Practice, Vol. 32, Núm. 3, pp. 413-434
2022
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Environmental concern as a moderator of information processing: A fMRI study
Journal of Cleaner Production, Vol. 369
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The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation
Technology, Pedagogy and Education, Vol. 31, Núm. 4, pp. 399-415
2021
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Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
Telematics and Informatics, Vol. 58
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Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use
Journal of Retailing and Consumer Services, Vol. 63
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The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
Environmental Communication, Vol. 15, Núm. 6, pp. 813-841
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What do you want to eat? Influence of menu description and design on consumer’s mind: An fmri study
Foods, Vol. 10, Núm. 5
2020
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Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
Computers in Human Behavior, Vol. 108
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The role of numeracy and information load in the tourist decision-making process
Psychology and Marketing, Vol. 37, Núm. 1, pp. 27-40
2018
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Analizando el diseño de la comunicación de energías renovables: un estudio basado en resonancias magnéticas funcionales
DYNA energía y sostenibilidad, Vol. 7, Núm. 1
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Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
Journal of Business Research, Vol. 88, pp. 66-78
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How Cultural Beliefs and the Response to Fear Appeals Shape Consumer’s Purchasing Behavior Toward Sustainable Products
Innovation, Technology and Knowledge Management (Springer), pp. 47-62
2017
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Destination Image on the DMO's Platforms: Official Website and Social Media
Tourism & Management Studies, Vol. 13, Núm. 3, pp. 5-14
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El papel moderador del control de incertidumbre, la orientación a largo plazo y el individualismo en el efecto del riesgo percibido sobre la aceptación de un sitio web
Innovar: revista de ciencias administrativas y sociales, Vol. 27, Núm. 63, pp. 11-28
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The Moderating Effect of Blogger Social Influence on Loyalty Toward the Blog and the Brands Featured
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 885-898
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The effects of perceived value on loyalty: the moderating effect of market orientation adoption
Service Business, Vol. 11, Núm. 1, pp. 93-116
2016
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The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 177-181
2015
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A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
Journal of Advertising Research, Vol. 55, Núm. 2, pp. 192-205
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Antecedents of attitudes toward the website: The moderating role of long-term orientation and individualism
Cross Cultural Management, Vol. 22, Núm. 3, pp. 379-404
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The moderating role of language on perceived risk and information-processing online
Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 320-345