Publications (23) Publications in which a researcher has participated View referenced research data.

filter_list Applied Psychology

2024

  1. Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach

    Journal of Marketing Theory and Practice, Vol. 32, Núm. 3, pp. 413-434

2017

  1. Destination Image on the DMO's Platforms: Official Website and Social Media

    Tourism & Management Studies, Vol. 13, Núm. 3, pp. 5-14

  2. El papel moderador del control de incertidumbre, la orientación a largo plazo y el individualismo en el efecto del riesgo percibido sobre la aceptación de un sitio web

    Innovar: revista de ciencias administrativas y sociales, Vol. 27, Núm. 63, pp. 11-28

  3. The Moderating Effect of Blogger Social Influence on Loyalty Toward the Blog and the Brands Featured

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 885-898

  4. The effects of perceived value on loyalty: the moderating effect of market orientation adoption

    Service Business, Vol. 11, Núm. 1, pp. 93-116

2016

  1. The Moderating Role of Language in the Relationship Between Perceived Risk, Perceived Usability, and Satisfaction Online

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 177-181

2015

  1. A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising

    Journal of Advertising Research, Vol. 55, Núm. 2, pp. 192-205

  2. Antecedents of attitudes toward the website: The moderating role of long-term orientation and individualism

    Cross Cultural Management, Vol. 22, Núm. 3, pp. 379-404

  3. The moderating role of language on perceived risk and information-processing online

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 320-345