ADMINISTRACION DE EMPRESAS Y M
ADMINISTRACION DE EMPRESAS Y MARKETING (ADEMAR)
Publications (15) Publications in which a researcher has participated View referenced research data.
2024
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Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory
Journal of Strategic Marketing, Vol. 32, Núm. 1, pp. 80-99
2023
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Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations
Journal of Destination Marketing and Management, Vol. 29
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Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience
Psychology and Marketing, Vol. 40, Núm. 11, pp. 2272-2290
2022
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Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?
Economic Research-Ekonomska Istrazivanja , Vol. 35, Núm. 1, pp. 438-457
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Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation
Journal of Business Research, Vol. 140, pp. 546-555
2021
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Perceived user satisfaction and intention to use massive open online courses (MOOCs)
Journal of Computing in Higher Education, Vol. 33, Núm. 1, pp. 85-120
2020
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What drives customer satisfaction and word of mouth in mobile commerce services? A UTAUT2-based analytical approach
Journal of Enterprise Information Management, Vol. 33, Núm. 1, pp. 71-94
2019
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What drives customer satisfaction and well-being in ridesharing? A developing country perspective
Proceedings of the International Conference on Electronic Business (ICEB)
2018
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The effects of human-game interaction, network externalities, and motivations on players’ use of mobile casual games
Industrial Management and Data Systems, Vol. 118, Núm. 9, pp. 1766-1786
2015
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Behavioral Model of Younger Users in M-Payment Systems
Journal of Organizational Computing and Electronic Commerce, Vol. 25, Núm. 2, pp. 169-190
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Personal learning environments acceptance model: The role of need for cognition, e-learning satisfaction and students' perceptions
Educational Technology and Society, Vol. 18, Núm. 3, pp. 129-141
2013
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The acceptance of microblogging in the learning process: The µBAM model
JOTSE, Vol. 3, Núm. 1, pp. 31-48
2011
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Factores motivacionales de la aceptación de redes sociales de microblogging: modelo µbtam
Univest 2011: III Congreso Internacional "La autogestión del aprendizaje" (Universitat de Girona = Universidad de Gerona)
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Factores motivacionales de la aceptación de redes sociales de microblogging: modelo µbtam
Univest 2011: III Congreso Internacional "La autogestión del aprendizaje" (Universitat de Girona = Universidad de Gerona)
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Factores motivacionales de la aceptación de redes sociales de microblogging: modelo µbtam
Univest 2011: III Congreso Internacional "La autogestión del aprendizaje" (Universitat de Girona = Universidad de Gerona)