Publications (60) Publications in which a researcher has participated View referenced research data.

filter_list Marketing

2025

  1. Corrigendum to ‘An analysis of the consumer profile and the willingness to pay in immersive virtual tourism’ [J. Destin. Market. Manag., Volume 33 (2024) 100929] (Journal of Destination Marketing & Management (2024) 33, (S2212571X24000775), (10.1016/j.jdmm.2024.100929))

    Journal of Destination Marketing and Management

2024

  1. The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

    International Journal of Human-Computer Interaction

2023

  1. Building heritage brand equity through social media sales promotion: The role of Power Distance

    International Journal of Tourism Research, Vol. 25, Núm. 3, pp. 305-317

  2. Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation

    Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57

2022

  1. A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

    Journal of Business Research, Vol. 139, pp. 1067-1083

  2. Customer perceived integrated marketing communications: A segmentation of the soda market

    Journal of Marketing Communications, Vol. 28, Núm. 4, pp. 448-464

  3. How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination

    Heritage, Vol. 5, Núm. 3, pp. 2547-2564

  4. The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender

    Journal of Marketing Communications, Vol. 28, Núm. 5, pp. 506-527

  5. The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce

    Journal of Fashion Marketing and Management, Vol. 26, Núm. 3, pp. 495-515

2021

  1. Adoption of electric vehicles: Which factors are really important?

    International Journal of Sustainable Transportation, Vol. 15, Núm. 10, pp. 799-813

  2. Brand personality in cultural tourism through social media

    Tourism Review, Vol. 76, Núm. 1, pp. 164-183

2020

  1. How consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging study

    Journal of Retailing and Consumer Services, Vol. 53

  2. How deep is your love? Brand love analysis applied to football teams

    International Journal of Sports Marketing and Sponsorship, Vol. 21, Núm. 4, pp. 669-693

  3. How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis

    Tourism Management Perspectives, Vol. 36

  4. Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis

    Journal of Travel Research, Vol. 59, Núm. 1, pp. 107-119

  5. Influencia de los descuentos y los regalos en redes sociales sobre el brand equity del patrimonio cultural de un destino

    XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos

  6. Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?

    Journal of Islamic Marketing, Vol. 12, Núm. 9, pp. 1801-1819

  7. Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison

    Electronic Markets, Vol. 30, Núm. 4, pp. 759-773

  8. The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

    Journal of Travel Research, Vol. 59, Núm. 8, pp. 1447-1463

  9. The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

    Journal of Business Research, Vol. 119, pp. 435-443