Publikationen (261) Publikationen, an denen Forscher/innen teilgenommen haben Referenzierte Forschungsdaten aufrufen.

2024

  1. Co-creating Sustainable Buying Behavior Among Generation Z Consumers: The Role of Earned Media

    Springer Proceedings in Business and Economics

  2. Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain

    International Journal of Consumer Studies, Vol. 48, Núm. 1

  3. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

    Journal of Retailing and Consumer Services, Vol. 78

  4. How social and economic conditions impact socioeconomic mobility. The case of Spain

    Research in Social Stratification and Mobility, Vol. 91

  5. Linguistics and marketing: The effect of foreign languages in advertising messages

    Tourism & Management Studies, Vol. 20, Núm. 1, pp. 79-89

  6. Overview of the Adoption of Online Food Ordering Services in Spain and India. An Analytical Approach Based on the Stimulus-Organism-Response Model

    International Journal of Human-Computer Interaction, Vol. 40, Núm. 14, pp. 3748-3762

  7. Spanish scientific research by field and subject. Strategic analysis with ARWU indicators

    Scientometrics, Vol. 129, Núm. 9, pp. 5265-5285

  8. The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

    International Journal of Human-Computer Interaction

  9. The digital future of Spanish universities: facing the challenge of a digital transformation

    Bottom Line

  10. The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

    Journal of Destination Marketing and Management, Vol. 31

  11. The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model

    Technological Forecasting and Social Change, Vol. 198

  12. Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan

    International Journal of Advertising