ADMINISTRACION DE EMPRESAS Y M
ADMINISTRACION DE EMPRESAS Y MARKETING (ADEMAR)
Publikationen (261) Publikationen, an denen Forscher/innen teilgenommen haben Referenzierte Forschungsdaten aufrufen.
2024
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Co-creating Sustainable Buying Behavior Among Generation Z Consumers: The Role of Earned Media
Springer Proceedings in Business and Economics
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Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain
International Journal of Consumer Studies, Vol. 48, Núm. 1
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Journal of Retailing and Consumer Services, Vol. 78
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How social and economic conditions impact socioeconomic mobility. The case of Spain
Research in Social Stratification and Mobility, Vol. 91
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Linguistics and marketing: The effect of foreign languages in advertising messages
Tourism & Management Studies, Vol. 20, Núm. 1, pp. 79-89
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Overview of the Adoption of Online Food Ordering Services in Spain and India. An Analytical Approach Based on the Stimulus-Organism-Response Model
International Journal of Human-Computer Interaction, Vol. 40, Núm. 14, pp. 3748-3762
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Spanish scientific research by field and subject. Strategic analysis with ARWU indicators
Scientometrics, Vol. 129, Núm. 9, pp. 5265-5285
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The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love
International Journal of Human-Computer Interaction
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The digital future of Spanish universities: facing the challenge of a digital transformation
Bottom Line
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The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation
Journal of Destination Marketing and Management, Vol. 31
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The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model
Technological Forecasting and Social Change, Vol. 198
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Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan
International Journal of Advertising
2023
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A bibliometric analysis to reveal the drivers of university reputation
Journal of Marketing for Higher Education
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Análisis estratégico de la producción científica española por campos: Ciencias Naturales, Médicas y de la Vida
Revista española de documentación científica, Vol. 46, Núm. 4
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Building heritage brand equity through social media sales promotion: The role of Power Distance
International Journal of Tourism Research, Vol. 25, Núm. 3, pp. 305-317
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D+IA: nuevo contexto para la investigación social y de mercado
Investigación y marketing, Núm. 157, pp. 16-19
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Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study
Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90
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Exploring how student motivation relates to acceptance and participation in MOOCs
Interactive Learning Environments, Vol. 31, Núm. 1, pp. 480-496
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How does brand equity work? A review of theory and a research agenda
A Research Agenda for Brand Management in a New Era of Consumerism (Edward Elgar Publishing Ltd.), pp. 73-88
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Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation
Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57