MARK
Marketing y Cambio Social
Publications (2) Publications in which a researcher has participated
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Applied Psychology
2021
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Evaluation of the work-integrated learning methodology: Teaching marketing through practitioner experience in the classroom
Mathematics, Vol. 9, Núm. 17
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The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
Environmental Communication, Vol. 15, Núm. 6, pp. 813-841