Publications (2) Publications in which a researcher has participated

filter_list Artificial Intelligence

2023

  1. The application of neuromarketing tools in communication research: A comprehensive review of trends

    Psychology and Marketing, Vol. 40, Núm. 9, pp. 1737-1756

2021

  1. Consumer neuroscience techniques in advertising research: A bibliometric citation analysis

    Sustainability (Switzerland), Vol. 13, Núm. 3, pp. 1-20