MARK
Marketing y Cambio Social
Publications (4) Publications in which a researcher has participated
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Computers and Society
2023
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Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions
International Journal of Business Communication, Vol. 60, Núm. 1, pp. 24-61
2022
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Teachers’ digital competencies in higher education: a systematic literature review
International Journal of Educational Technology in Higher Education, Núm. 19
2021
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The Past, Present, and Future of Smart Tourism Destinations: A Bibliometric Analysis
Journal of Hospitality and Tourism Research, Vol. 45, Núm. 3, pp. 529-552
2019
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Assessing the antecedents of user intention to use mobile payment services in the context of emerging markets
Impact of Mobile Services on Business Development and E-Commerce (IGI Global), pp. 144-163