Publications (3) Publications in which a researcher has participated

filter_list Economics

2023

  1. Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions

    International Journal of Business Communication, Vol. 60, Núm. 1, pp. 24-61

2021

  1. Tourism research after the COVID-19 outbreak: Insights for more sustainable, local and smart cities

    Sustainable Cities and Society, Vol. 73

  2. ¿Puede el neuromarketing ayudar a mejorar el diseño de la web de compra? Un estudio neurocientífico sobre entornos de compra hedónicos y utilitarios

    Revista de marketing y publicidad, Núm. 4, pp. 7-30