Publications (6) Publications in which a researcher has participated

filter_list Marketing

2022

  1. Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities

    Spanish journal of marketing-ESIC, Vol. 26, Núm. 1, pp. 3-22

  2. It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners

    Journal of Retailing and Consumer Services, Vol. 67

  3. Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study

    Journal of Interactive Marketing, Vol. 57, Núm. 2, pp. 296-322

2021

  1. Evaluation of the work-integrated learning methodology: Teaching marketing through practitioner experience in the classroom

    Mathematics, Vol. 9, Núm. 17

  2. Exploring the effectiveness of storytelling in advertising through eye-tracking

    Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 158-179

2020

  1. How consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging study

    Journal of Retailing and Consumer Services, Vol. 53