TOURMARKETING
Tourism & Advanced Research in Marketing
Publications (3) Publications in which a researcher has participated View referenced research data.
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Business and International Management
2023
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Antecedents and consequences of strategic online-reputation management: moderating effect of online tools
Journal of Hospitality and Tourism Technology, Vol. 14, Núm. 3, pp. 384-400
2022
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La formación del capital de marca de un destino turístico a partir de la experiencia turística generada en medios sociales
Investigaciones Turísticas, Núm. 23, pp. 24-47
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The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance
Journal of Destination Marketing and Management, Vol. 23