TOURMARKETING
Tourism & Advanced Research in Marketing
Publications (5) Publications in which a researcher has participated View referenced research data.
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Marketing
2022
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La formación del capital de marca de un destino turístico a partir de la experiencia turística generada en medios sociales
Investigaciones Turísticas, Núm. 23, pp. 24-47
2021
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Brand personality in cultural tourism through social media
Tourism Review, Vol. 76, Núm. 1, pp. 164-183
2020
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Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis
Journal of Travel Research, Vol. 59, Núm. 1, pp. 107-119
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Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison
Electronic Markets, Vol. 30, Núm. 4, pp. 759-773
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The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity
Journal of Travel Research, Vol. 59, Núm. 8, pp. 1447-1463