Capítulos de Libro (11) Publicaciones en las que ha participado algún/a investigador/a

2016

  1. Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 244-274

  2. Efectos de la orientación emprendedora y la diversidad de género del equipo fundador en el desempeño de las empresas tecnológicas

    El papel del contexto en la acción emprendedora (K & L), pp. 144-166

  3. Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 133-134

  4. Explorando el contexto en la formación de la intención y la actividad emprendedora en México: Un estudio regional con base en datos GEM

    El papel del contexto en la acción emprendedora (K & L), pp. 70-89

  5. Factores formales que influyen en la intención de emprender en los académicos, caso tecnológico de Monterrey

    El papel del contexto en la acción emprendedora (K & L), pp. 49-69

  6. How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 115-116

  7. How environmental uncertainty and entrepreneur´s experienceaffect the relationship between effectuation and performance: the context of NTBF´s

    El papel del contexto en la acción emprendedora (K & L), pp. 254-267

  8. Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 69-70

  9. Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 81-82

  10. The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 36-42

  11. The role of gendered institutional contexts in the rate and type of women's entrepreneurship across countries

    Women's Entrepreneurship in Global and Local Contexts (Edward Elgar Publishing Ltd.), pp. 21-42