Departamento
ORGANIZACIÓN DE EMPRESAS I
Capítulos de Libro (11) Publicaciones en las que ha participado algún/a investigador/a
2016
-
Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: Empirical evidence from Spain
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 244-274
-
Efectos de la orientación emprendedora y la diversidad de género del equipo fundador en el desempeño de las empresas tecnológicas
El papel del contexto en la acción emprendedora (K & L), pp. 144-166
-
Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 133-134
-
Explorando el contexto en la formación de la intención y la actividad emprendedora en México: Un estudio regional con base en datos GEM
El papel del contexto en la acción emprendedora (K & L), pp. 70-89
-
Factores formales que influyen en la intención de emprender en los académicos, caso tecnológico de Monterrey
El papel del contexto en la acción emprendedora (K & L), pp. 49-69
-
How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 115-116
-
How environmental uncertainty and entrepreneur´s experienceaffect the relationship between effectuation and performance: the context of NTBF´s
El papel del contexto en la acción emprendedora (K & L), pp. 254-267
-
Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 69-70
-
Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 81-82
-
The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 36-42
-
The role of gendered institutional contexts in the rate and type of women's entrepreneurship across countries
Women's Entrepreneurship in Global and Local Contexts (Edward Elgar Publishing Ltd.), pp. 21-42