Departamento
ORGANIZACIÓN DE EMPRESAS I
Capítulos de Libro (6) Publicaciones en las que ha participado algún/a investigador/a
2017
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A Review of Online Consumer Behaviour Research: Main Themes and Insights
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 599
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A review of internet and social network advertising formats
Digital Advertising: Theory and Research, Third Edition (Taylor and Francis), pp. 362-381
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Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 176
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Estudio de la intención emprendedora entre los responsables de proyectos de investigación (IP) en España
El emprendimiento: una aproximación internacional al desarrollo económico (Editorial de la Universidad de Cantabria), pp. 377-411
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The Future of Innovation is Low-income Targets
The Future of Innovation (Taylor and Francis), pp. 414-415
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What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 411