Capítulos de Libro (6) Publicaciones en las que ha participado algún/a investigador/a

2017

  1. A Review of Online Consumer Behaviour Research: Main Themes and Insights

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 599

  2. A review of internet and social network advertising formats

    Digital Advertising: Theory and Research, Third Edition (Taylor and Francis), pp. 362-381

  3. Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 176

  4. Estudio de la intención emprendedora entre los responsables de proyectos de investigación (IP) en España

    El emprendimiento: una aproximación internacional al desarrollo económico (Editorial de la Universidad de Cantabria), pp. 377-411

  5. The Future of Innovation is Low-income Targets

    The Future of Innovation (Taylor and Francis), pp. 414-415

  6. What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 411