Influencia de la RSC en la transmisión de imagen en el patrocinio turístico deportivo

Références bibliographiques

• Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
• Alexandris, K., Tsiotsou, R. H., y James, J. (2012). Testing a hierarchy of effects model of sponsorship effectiveness. Journal of Sport Management, 26(5), 363-378.
• Alonso-Dos-Santos, M., Calabuig, F., Montoro, F., Valantine, I., y Emeljanovas, A. (2014). Destination image of a city hosting sport event: Effect on sponsorship. Transformations in Business & Economics, 13(2A), 343-360.
• Alonso-Dos-Santos, M., Vveinhardt, J., Calabuig, F., y Montoro, F. (2016). Involvement and image transfer in sports sponsorship. Engineering Economics, 27(1), 78–89. doi: 10.5755/j01.ee.27.1.8536
• Añó, V., Calabuig, F., Ayora, D., Parra, D., y Duclos, D. (2013). Percepción social de la importancia, el impacto y los beneficios esperados de la celebración de los Juegos Mediterráneos de Tarragona en 2017. Revista de Psicología del Deporte, 23(1), 33-40.
• Bagozzi, R. P., y Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16, 74-94.
• Bal, C., Quester, P., y Plewa, C. (2009). Event-related emotions: A key metric to assess sponsorship effectiveness. Journal of Sponsorship, 2(4), 367–378.
• Barclay, D., Higgins, C., y Thompson, R. (1995). The partial least squares (PLS) approach to causal modeling: Personal computer adoption and use as an illustration. Technology Studies, 2(2), 285–309.
• Barroso, M. C., Cepeda, G., y Roldán, J. L. (2007). Investigar en economía de la empresa: ¿partial least squares o modelos basados en la covarianza? Comunicación presentada en XIX Congreso anual y XV Congreso Hispano Francés de AEDEM, Vitoria, España.
• Becker-Olsen, K. L., Cudmore, B. A., y Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46- 53. doi: 10.1016/j.jbusres.2005.01.001
• Blombäck, A., y Scandelius, C. (2013). Corporate heritage in CSR communication: a means to responsible brand image?. Corporate Communications: An International Journal, 18(3), 362-382
• Blumrodt, J., Bryson, D., y Flanagan, J. (2012). European football teams’ CSR engagement impacts on customer-based brand equity. Journal of Consumer Marketing, 29(7), 482-493. doi: 10.1108/07363761211274992
• Bodet, G., y Lacassagne, M.-F. (2012). International place branding through sporting events: a British perspective of the 2008 Beijing Olympics. European Sport Management Quarterly, 12(4), 357-374. doi: 10.1080/16184742.2012.693114
• Bollen, K. A. (1989). Structural equations with latent variables. New York, USA: Wiley-Interscience.
• Calabuig, F., Burillo, P., Crespo, J., Mundina, J. J., y Gallardo, L. (2010). Satisfacción, calidad y valor percibido en espectadores de atletismo. Revista Internacional de Medicina y Ciencias de la Actividad Física y del Deporte, 10(40), 577-593. Calabuig, F., Mundina, J. J., y Crespo, J. (2010). Eventqual: una medida de la calidad percibida por los espectadores de eventos deportivos. Retos, 18, 66-70.
• Chen, N., y Funk, D. C. (2010). Exploring destination image, experience and revisit intention: A comparison of sport and non-sport tourist perceptions. Journal of Sport & Tourism, 15(3), 239-259. doi: 10.1080/14775085.2010.513148
• Chi, C. G.-Q., y Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636. doi: 10.1016/j.tourman.2007.06.007
• Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7-16. doi: 10.2307/249674
• Chin, W. W., Marcolin, B. L., y Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information Systems Research, 14(2), 189-217. doi: 10.1287/isre.14.2.189.16018
• Choi, Y. S., y Yoh, T. (2011). Exploring the effect of communication channels on sponsorship effectiveness: A case study of Super Bowl XLII. International Journal of Sport Management & Marketing, 9(1/2), 75-93.
• Cornwell, T. B., y Coote, L. V. (2005). Corporate sponsorship of a cause: The role of identification in purchase intent. Journal of Business Research, 58(3), 268-276. doi: 10.1016/S0148-2963(03)00135-8
• Creyer, E. H. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14(6), 421-432. doi: 10.1108/07363769710185999
• Crespo, J., Mundina, J., Calabuig, F., y Aranda, R. (2013). Perceived quality of basketball spectators. A measurement scale validation. Revista de Psicología del Deporte, 22(1), 195- 198.
• Crompton, J. L. (2004). Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport. Leisure Studies, 23(3), 267-281. doi: 10.1080/0261436042000183695
• Dean, D. H. (2002). Associating the cooperation with a charitable event through sponsorship: Measuring the effects on corporate community relations. Journal of Advertising, 31(4), 77-87.doi: 10.2307/4189239
• Dees, W., Bennett, G., y Villegas, J. (2008). Measuring the effectiveness of sponsorship of an elite intercollegiate football program. Sport Marketing Quarterly, 17(2), 79-89.
• Dhurup, M., y Rabale, E. M. (2012). Spectators’ perceptions of official sponsors in the FIFA 2010 World Cup and purchase intentions of sponsors products or brands. African Journal for Physical Health Education, Recreation & Dance, 18(1), 139- 150.
• Echtner, C. M., y Ritchie, J. R. B. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31(4), 3-13. doi: 10.1177/ 004728759303100402
• Falk, R. F., y Miller, N. B. (1992). A primer for soft modeling. Akron, Ohio: University of Akron.
• Fornell, C., y Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. doi: 10.2307/3151312
• Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373. doi: 10.1086/209515
• Gartner, W. C. (1994). Image formation process. Journal of Travel & Tourism Marketing, 2(2-3), 191-216. doi: 10.1300/J073v02n02_12
• Godfrey, P. C. (2009). Corporate social responsibility in sport: An overview and key issues. Journal of Sport Management, 23(6), 698-716.
• Grohs, R. (2015). Drivers of brand image improvement in sports-event sponsorship. International Journal of Advertising, 35(3), 391-420. doi: 10.1080/02650487.2015.1083070
• Grohs, R. y Reisinger, H. (2005). Image transfer in sports sponsorships: An assessment of moderating effects. International Journal of Sports Marketing & Sponsorship, 7(1), 42-48.
• Grohs, R., Wagner, U. y Vsetecka, S. (2004). Assessing the effectiveness of sport sponsorships - an empirical examination. Schmalenbach Business Review: ZFBF, 56(2), 119-138.
• Gwinner, K. (1997). A model of image creation and image transfer in event sponsorhsip. International Marketing Review, 14(3), 145-158. doi: 10.1108/02651339710170221
• Gwinner, K. P., y Eaton, J. (1999). Building brand image through event sponsorship: The role of image transfer. Journal of Advertising, 28(4), 47-57. doi: 10.1080/00913367.1999.10673595
• Hair, J. F., Ringle, C. M., y Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-151. http://dx.doi.org/10.2753/MTP1069-6679190202
• Han, C. M. (1989). Country image: Halo or summary construct? Journal of Marketing Research, 26(2), 222-229. doi: 10.2307/3172608
• Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., … Calantone, R. J. (2014). Common beliefs and reality about PLS comments on Rönkkö and Evermann (2013). Organizational Research Methods, 17(2), 182-209. doi: 10.1177/1094428114526928
• Henseler, J., Ringle, C. M., y Sinkovics, R. R. (2009). The used of partial least squares path modeling in international marketing. En R. R. Sinkovics y P. N. Ghauri (Eds.), Advances in International Marketing (Vol. 20, pp. 277-319). Bingley, UK: Emerald.
• IEG. (2016). IEG Projects Global Sponsorship Spending to Increase 4.7 Percent in 2016. Recuperado el 28 de marzo de 2016, de http://espglobal.com/news/ieg-projects-globalsponsorship-spending-increase-47-percent-2016 Jin, N. P., Lee, H., y Lee, S. (2012). Event quality, perceived value, destination image, and behavioral intention of sports events: The case of the IAAF World Championship, Daegu, 2011. Asia Pacific Journal of Tourism Research, 18(8), 849-864. doi: 10.1080/10941665.2012.711336
• Kaplanidou, K., y Vogt, C. (2007). The interrelationship between sport event and destination image and sport tourists’ behaviours. Journal of Sport & Tourism, 12(3-4), 183-206. doi: 10.1080/14775080701736932
• Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29(4), 595- 600. doi: 10.1086/346254
• Kim, K. T., Kwak, D. H., y Kim, Y. K. (2010). The impact of causerelated marketing (CRM) in spectator sport. Journal of Management and Organization, 16(4), 515-527. doi: 10.1017/S1833367200001905
• Ko, Y. J., Kim, K., Claussen, C. L., y Kim, T. H. (2008). The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products. International Journal of Sports Marketing & Sponsorship, 9(2), 79-94.
• Lacey, R., Close, A. G., y Finney, R. Z. (2010). The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness. Journal of Business Research, 63(11), 1222-1228. doi: 10.1016/j.jbusres.2009.11.001
• Lacey, R., Sneath, J. Z., Finney, Z. R., y Close, A. G. (2007). The impact of repeat attendance on event sponsorship effects. Journal of Marketing Communications, 13(4), 243-255. doi: 10.1080/13527260701250752
• Levin, A. M., Joiner, C., y Cameron, G. (2001). The impact of sports sponsorship on consumers’ brand attitudes and recall: The case of NASCAR fans. Journal of Current Issues & Research in Advertising, 23(2), 23-31. doi: 10.1080/10641734.2001.10505118
• Maxwell, H., y Lough, N. (2009). Signage vs. no signage: An analysis of sponsorship recognition in women’s college basketball. Sport Marketing Quarterly, 18(4), 188-198.
• Meenaghan, J. A. (1983). Commercial sponsorship. European Journal of Marketing, 17(7), 5-73. doi: 10.1108/EUM0000000004825
• Meenaghan, T. (2001). Understanding sponsorship effects. Psychology & Marketing, 18(2), 95–122. doi: 10.1002/1520-6793(200102)18:2<95:AID-MAR1001 >3. 0.CO;2-H
• Mohr, L. A., y Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. Journal of Consumer Affairs, 39(1), 121-147. doi: 10.1111/j.1745-6606.2005.00006.x
• Morales-Sánchez, V., Gálvez-Ruiz, P., y Ruiz-Alba, R. (2013). Aportaciones psicométricas en el desarrollo de un cuestionario para evaluar la calidad percibida de servicios deportivos. Revista Iberoamericana de Psicología del Ejercicio y del Deporte, 8(1), 71-86.
• Novais, M. A., y Arcodia, C. (2013). Measuring the effects of event sponsorship: Theoretical frameworks and image transfer models. Journal of Travel & Tourism Marketing, 30(4), 308-334. doi: 10.1080/10548408.2013.784149
• Olson, E. L. (2010). Does sponsorship work in the same way in different sponsorship contexts? European Journal of Marketing, 44(1/2), 180-199. doi: 10.1108/03090561011008664
• Pérez-López, R., Morales-Sánchez, V., Anguera, M. T. y Hernández-Mendo, A. (2015). Evaluación de la calidad total en servicios municipales deportivos orientados a la población infantil: Aportaciones desde el análisis cualitativo con ATLAS.ti. Cuadernos de Psicología del Deporte, 15(1), 143- 150.
• Pérez López, R., Morales Sánchez, V., Anguera, M. T., y Hernández-Mendo, A. (2015b). Hacia la calidad de servicio emocional en organizaciones deportivas orientadas a la población infantil: un análisis cualitativo. Revista Iberoamericana de Psicología del Ejercicio y del Deporte, 10(2), 243-250.
• Pike, S. (2002). Destination image analysis: a review of 142 papers from 1973 to 2000. Tourism Management, 23(5), 541- 549. doi: 10.1016/S0261-5177(02)00005-5
• Pitts, B. (1998). An analysis of sponsorship recall during Gay Games IV. Sport Marketing Quarterly, 7(4), 11-18.
• Plewa, C., y Quester, P. G. (2011). Sponsorship and CSR: Is there a link? A conceptual framework. International Journal of Sports Marketing & Sponsorship, 12(4), 301-322.
• Pope, N. K. L., y Voges, K. E. (2000). The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention. Sport Marketing Quarterly, 9(2), 96-102.
• Quester, P. G., y Thompson, B. (2001). Advertising and promotion leverage on arts sponsorship effectiveness. Journal of Advertising Research, 41(1), 33-47.
• Richardson, B., y O’Dwyer, E. (2003). Football supporters and football team brands: A study in consumer brand loyalty. Irish Marketing Review, 16(1), 43-53.
• Ringle, C. M., Wende, S., y Will, A. (2005). SmartPLS. Hamburg: University of Hamburg.
• Roy, D. P. (2011). Impact of congruence in cause marketing campaigns for professional sport organisations. International Journal of Sport Management & Marketing, 10(1/2), 21-34.
• Russell, J. A., Ward, L. M., y Pratt, G. (1981). Affective quality attributed to environments. A factor analytic study. Environment and Behavior, 13(3), 259-288. doi: 10.1177/0013916581133001
• Sen, S., y Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225-243. doi: 10.1509/jmkr.38.2.225.18838
• Serrano, V., Rial, A., García, O., y Gambau, V. (2011). El perfil del usuario en clubes de golf sociales-mixtos con campos de 9 hoyos en Galicia: un intento de segmentación desde la perspectiva de género. Cuadernos de Psicología del Deporte, 11(2), 131-138
• Smith, A. C. T., y Westerbeek, H. M. (2007). Sport as a vehicle for deploying corporate social responsibility. Journal of Corporate Citizenship, 25(12), 43-54. doi: 10.9774/GLEAF.4700.2007.sp.00007
• Speed, R., y Thompson, P. (2000). Determinants of sports sponsorship response. Journal of the Academy of Marketing Science, 28(2), 226-238. doi: 10.1177/0092070300282004
• Stipp, H., y Schiavone, N. P. (1996). Modeling the impact of Olympic sponsorship on corporate image. Journal of Advertising Research, 36(4), 22-28.
• Tasci, A. D., Gartner, W. C., y Cavusgil, S. T. (2007). Conceptualization and operationalization of destination image. Journal of Hospitality & Tourism Research, 31(2), 194- 223. doi: 10.1177/1096348006297290
• Walker, M., y Kent, A. (2010). CSR on tour: Attitudes towards corporate social responsibility among golf fans. International Journal of Sport Management, 11(2), 179-206.
• Woisetschläger, D. M., y Michaelis, M. (2012). Sponsorship congruence and brand image: A pre-post event analysis. European Journal of Marketing, 46(3/4), 509-523. doi: 10.1108/03090561211202585.