Online Sport Event ConsumersAttitude, E-Quality and E- Satisfaction

  1. Manuel Alonso-Dos-Santos 1
  2. Ferran Calabuig Moreno 2
  3. Francisco Montoro Ríos 3
  4. Mario Alguacil 2
  1. 1 Universidad Católica de la Santísima Concepción
    info

    Universidad Católica de la Santísima Concepción

    Concepción, Chile

    ROR https://ror.org/03y6k2j68

  2. 2 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

  3. 3 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

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Revista:
Journal of Theoretical and Applied Electronic Commerce Research

ISSN: 0718-1876

Año de publicación: 2017

Volumen: 12

Número: 2

Páginas: 54-70

Tipo: Artículo

DOI: 10.4067/S0718-18762017000200005 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Journal of Theoretical and Applied Electronic Commerce Research

Resumen

Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention to maintain a high-quality web site if he wants to increase the attitude toward the brand to attract consumer to the sport event, because the event can generate revenue to the sponsors, cities and citizens.

Fuente de los datos: Dialnet