Influence of the Virtual Brand Community in Sports Sponsorship
- Alonso Dos Santos, M.
- Calabuig Moreno, F.
- Rejón Guardia, F.
- Pérez Campos, C.
ISSN: 1520-6793, 0742-6046
Year of publication: 2016
Volume: 33
Issue: 12
Pages: 1091-1097
Type: Article
Journal:
Psychology and Marketing