Involvement and image transfer in sports sponsorship

  1. Alonso-Dos-Santos, M.
  2. Vveinhardt, J.
  3. Calabuig-Moreno, F.
  4. Montoro-Rios, F.J.
Journal:
Engineering Economics

ISSN: 1392-2785

Year of publication: 2016

Volume: 27

Issue: 1

Pages: 78-89

Type: Article

DOI: 10.5755/J01.EE.27.1.8536 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus