The effectiveness of advertising alcohol products in sports sponsorship
- Alonso Dos Santos, M.
- Pérez Campos, C.
- Crespo Hervás, J.
ISSN: 1520-6793, 0742-6046
Année de publication: 2020
Volumen: 37
Número: 4
Pages: 556-563
Type: Article
Revue:
Psychology and Marketing