How deep is your love? Brand love analysis applied to football teams

  1. Velicia Martín, F.
  2. Toledo, L.D.
  3. Palos-Sanchez, P.
Journal:
International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Year of publication: 2020

Volume: 21

Issue: 4

Pages: 669-693

Type: Article

DOI: 10.1108/IJSMS-10-2019-0112 GOOGLE SCHOLAR
Data source: Scopus