Improving the effectiveness of advertising in internet social networking

  1. Rejón-Guardia, F.
  2. Sánchez-Fernández, J.
  3. Muñoz-Leiva, F.
Book:
Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

ISBN: 9781613501689

Year of publication: 2011

Pages: 756-785

Type: Book chapter

DOI: 10.4018/978-1-61350-168-9.CH040 GOOGLE SCHOLAR
Data source: Scopus