A cultural constructivist analysis of the internet's role in the international approximation of markets
- Martínez-López, F.J.
- Sousa, C.M.P.
- Gázquez-Abad, J.C.
ISSN: 1069-6679
Année de publication: 2011
Volumen: 19
Número: 1
Pages: 57-80
Type: Article
Revue:
Journal of Marketing Theory and Practice
