Profiling the flyer-prone consumer
- Gázquez-Abad, J.C.
- Martínez-López, F.J.
- Barrales-Molina, V.
ISSN: 0969-6989
Year of publication: 2014
Volume: 21
Issue: 6
Pages: 966-975
Type: Article
Journal:
Journal of Retailing and Consumer Services