The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain
- Gázquez-Abad, J.C.
- Martínez-López, F.J.
- Esteban-Millat, I.
Revista:
Journal of Retailing and Consumer Services
ISSN: 0969-6989
Año de publicación: 2017
Volumen: 34
Páginas: 340-348
Tipo: Artículo