The use of structural equation modelling (sem) in marketing researchA critical analysis.

  1. Francisco José Martínez López
  2. Juan Carlos Gázquez Abad
Libro:
XXI Congreso Nacional de Marketing [Recurso electrónico]: Universidad del País Vasco-Euskal Herriko Unibersitatea, 16-18 de septiembre de 2009.

Editorial: Escuela Superior de Gestión Comercial y Marketing, ESIC

ISBN: 978-84-7356-627-8

Año de publicación: 2009

Páginas: 51

Congreso: Congreso Nacional de Marketing (21. 2009. Bilbao)

Tipo: Aportación congreso

Resumen

This paper focuses on the popular method for theoretic model testing and validation, Structural Equation Modelling (SEM), to show and discuss a detailed set of issues related to it. Here, we refer to the fields of analysis and samples of top-ranked marketing journals considered in Baumgartner and Homburg (1996). We have practiced a review, where 191 SEM-based papers and more than 400 SEM applications have been analysed. Some interesting conclusions: (1) The use of SEM has got a state of maturity in marketing modelling; (2) LISREL, though predominant, has lost its hegemony; (3) Clear intensification on the use of full SEM models; (4) SEM-based modelling strategies are especially confirmatory, with a secondary use of competitive modelling; (5) Measurement models are better specified during the last decade than in past decades.