Percepción directiva del impacto de los vuelos de bajo coste enla gestión hotelera: su influencia en la innovación

Resumo

Due to the growing current competitiveness of international tourism it has becomes necessary to analyze the factors that directly influence the productivity of the tourism industry. This article aims to analyze the effects on Andalusia hotels caused by the increase of international tourists arriving in the territory on low-cost flights. Also, we will consider whether the influence of this tourist typology is reflected in the development of enhancements in hotel management. Above all, it aims to analyze whether the perception of directors regarding this new tourist trend promotes innovation and the introduction of TICs in their organizations. For this reason, the study analyzes the results of a total of 205 surveys received by managers from every hotel category in the Autonomous Community. The results show that the perception of managers of the hotels on the influx of tourists in cheap air travel is associated positively and significantly with the use of the Internet and significantly with the percentage of occupation. However, there is no relationship with the existence in the company of innovation or organizational culture that supports the generation of innovations.