University strategic planninbenchmarketing and positioning on universities

  1. Luque Martínez, Teodoro
  2. Barrio García, Salvador del
Book:
Proceedings of the 6th International Congress on Public and Non Profit Marketing: University of Minho, Braga, Portugal, 14-15th june 2007

Publisher: [s.l.] : [s.n.], [2007] (Braga : Empresa do Diário do Minho)

Year of publication: 2007

Pages: 26

Congress: Congreso Internacional (6. 2007. Braga)

Type: Conference paper

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