Marketing social para el entorno sanitariouna aplicación para los Servicios de Urgencias de los Hospitales Públicos
ISSN: 1812-0970
Year of publication: 2004
Volume: 1
Issue: 2
Pages: 43-56
Type: Article
More publications in: Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing
Abstract
Many public hospitals emergency services are suffering from a demand that could hardly be explained as a real emergency. This situation becomes even worst with seasonality periods provoked by influenza or allergy epidemics. All this together provokes problems for management, staff, users and society in general. Ther is a need to lower aggressive behaviours, burn out and insatisfaction levels. This article provides some keys from a Social Marketing perspective for the improvement of the situation. Keys are based on some possible strategies and solutions for changing the final user's behaviour as well as staff one, and even some other public health structures that might be involved within the main problem.