Léxico y discurso de la moda

  1. Ávila Martín, María del Carmen
  2. Linares Alés, Francisco
Revista:
Comunicar: Revista Científica de Comunicación y Educación

ISSN: 1134-3478

Any de publicació: 2006

Títol de l'exemplar: Modas y tendencias actuales de la comunicación.

Número: 27

Pàgines: 35-41

Tipus: Article

DOI: 10.3916/C27-2006-06 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Altres publicacions en: Comunicar: Revista Científica de Comunicación y Educación

Resum

In the discourse of fashion the presentation and the evaluation of acts and objets are often mixed. Depaning from this assumption the present work investigates the lexical and pragmatical reasons that intensify the moral connotation of expressions about fashion and allow their use for persuasive means; at the same time this work also illustrates the importance of the familiarization with these expressions for education, both as communicative facts and as reasons for moral reflection.