Las redes sociales directivas externas y la estrategia corporativa

  1. Fernández Pérez, Virginia
Revista:
Gestión Joven

ISSN: 1988-9011

Año de publicación: 2008

Número: 2

Tipo: Artículo

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Otras publicaciones en: Gestión Joven

Resumen

Este trabajo pretende aportar un punto de vista más amplio sobre el desarrollo de la toma de decisiones directiva relacionada con la elección e implantación de la estrategia corporativa, para lo que incorpora las redes sociales externas de los directivos como elemento explicativo del proceso, ya que son fuentes de información y referencias sociales muy importantes. Los contactos sociales pueden condicionar en gran medida el comportamiento estratégico de la organización y por tanto, su desempeño. En particular, se han estudiado varias de las dimensiones de la estructura de dichas redes para profundizar en sus efectos. Estas dimensiones son el tamaño y la fortaleza y tienen diferente incidencia sobre las distintas etapas del proceso de toma de decisiones, siendo más importante el tamaño para la captación de información y oportunidades de negocio, dando lugar a comportamientos emprendedores y estrategias proactivas; mientras que la fortaleza suele estar relacionada con estrategias más conservadoras. Y todo ello nos deja entrever la importancia de las redes sociales directivas en general y como una adecuada estructura puede ser determinante para el éxito empresarial.

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