Antropología de las decisiones empresarialesel caso de España

Resum

This research article aims to open an interdisciplinary debate within the social sciences, on the relationship between anthropology and business studies that has historically been difficult to test. It also aims to highlight the mutual ignorance and distrust that has led many anthropologists and economists not to understand that they need each other to address the conflicts of the century. The article proposes to work in the relationship that should have different social sciences in order to understand globalization; in this sense, it points to some examples of micro behavior of the economy in Spain to help us to understand how a crisis is. Finally, the thesis we defend in this article is that anthropologists and not engineers, technicians and economists, ... etc., are those who can observe and interpret the emerging cultural patterns that, besides creating markets, have sense for people, so that the production system not only meets the demand, but the individual or collective desire of humans beings.