Alerta emprendedora y conocimiento previo para la identificación de oportunidades emprendedorasel papel moderador de las redes sociales

  1. Ruiz Arroyo, Matilde
  2. Sanz Espinosa, Ignacio
  3. Fuentes Fuentes, María del Mar
Revista:
Investigaciones europeas de dirección y economía de la empresa

ISSN: 1135-2523

Año de publicación: 2015

Volumen: 21

Número: 1

Páginas: 47-54

Tipo: Artículo

DOI: 10.1016/J.IEDEE.2014.07.002 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Investigaciones europeas de dirección y economía de la empresa

Resumen

Este estudio contribuye a la investigación sobre la identificación de oportunidades emprendedoras, analizando el efecto moderador que el tamaño y la fortaleza de la red de contactos del emprendedor ejercen en la relación de influencia del conocimiento previo y la alerta emprendedora sobre la identificación de oportunidades. Los resultados del análisis de regresión lineal sobre una muestra de 199 emprendedores de Andalucía muestran una influencia negativa del conocimiento previo sobre el número de oportunidades identificadas, así como un efecto moderador positivo de la fortaleza de la red en interacción con el nivel de alerta emprendedora. El presente trabajo contribuye a la literatura sobre emprendimiento proponiendo un modelo que estudia conjuntamente el papel del capital social, la alerta emprendedora y el conocimiento previo en la fase de identificación de oportunidades, y aplicando una perspectiva contingente basada en la integración del potencial papel moderador de ciertas características de las redes sociales del emprendedor.

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