La innovación como dinámica de desarrollo y adaptación al cambio de la empresa en el entorno actual

  1. Víctor J. García-Morales 1
  2. Rodrigo Martín Rojas 1
  3. Aurora Garrido Moreno 2
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

  2. 2 Universidad de Málaga
    info

    Universidad de Málaga

    Málaga, España

    ROR https://ror.org/036b2ww28

Revista:
Economía industrial

ISSN: 0422-2784

Año de publicación: 2016

Título del ejemplar: Dinámica empresarial

Número: 399

Páginas: 85-92

Tipo: Artículo

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Otras publicaciones en: Economía industrial

Resumen

El objetivo de esta investigación es analizar la relación existente entre la empresa como sistema y su entorno a través de la capacidad dinámica de la innovación. La innovación impulsa la obtención de un equilibrio entre ambos conceptos complejos. Esta capacidad permite a las empresas adaptarse a los nuevos requisitos de los clientes y a las nuevas oportunidades del mercado, creando nuevos procesos y productos, y respondiendo a las condiciones cambiantes del entorno, diseñando e implementando modelos de negocio viables

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