From Beijing to Madridprofiles of Chinese investors in Spain

  1. Federico Carril Caccia
  2. Juliette Milgram Baleix
Aldizkaria:
Universia Business Review

ISSN: 1698-5117

Argitalpen urtea: 2016

Zenbakia: 51

Orrialdeak: 112-129

Mota: Artikulua

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Beste argitalpen batzuk: Universia Business Review

Laburpena

We study the profiles of Chinese investors in Spain. To this end, we rely on firm-level data and on primary data obtained through a questionnaire. We focus on projects in manufacturing, renewable energy and wholesale and retail trade. Chinese firms investing in manufacturing aim to acquire and develop new capabilities and to access not only the Spanish market but also other markets inside and outside the EU. Chinese investors in renewables are also export-oriented but, unlike firms in other sectors, they particularly appreciate the qualifications of Spanish workers. In wholesale, Chinese firms are more attracted by Spanish consumers: their main interests consist in acquiring new capabilities, making their brand known and supporting their exports to Spain. The present study might be useful for practitioners seeking to better understand the strategy, opportunities and risks of these new players in the Spanish market.

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