Contactos Sociales y Orientación Estratégicaalgunas implicaciones para la RSC

  1. Virginia Fernández Pérez 1
  2. Rodrigo Martín Rojas 1
  3. Encarnación García Sánchez 1
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Revista:
Gestión Joven

ISSN: 1988-9011

Año de publicación: 2011

Número: 7

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Gestión Joven

Resumen

Las redes sociales de los directivos suelen tener un claro reflejo en las decisiones estratégicas que guían a la firma a la hora de actuar. Éstas proporcionan alternativas y ayudan a conformar los marcos de referencia que se utilizan en la toma de decisiones. Todo ello influye en el tipo de orientación estratégica de la organización y por tanto, en el nivel de responsabilidad social corporativa (RSC) que se desprende de las acciones directivas. Esto es debido a que los grupos de interés que forman parte de las mismas van a tener más probabilidades de ver cumplidas sus expectativas dependiendo del posicionamiento estratégico elegido finalmente por la empresa. Por todo esto, la propia estructura de la red que envuelve al directivo, que en este caso es estudiada desde dos de sus dimensiones, como son: la fortaleza (calidad) y la diversidad (cantidad) de los nexos que unen y conforman la red; puede condicionar definitivamente la orientación y el comportamiento estratégico y social de la organización. Cuanto mayor es el nivel de relaciones sociales, se suelen adoptar posicionamientos estratégicos más proactivos con mayor grado de desarrollo de ciertos principios de su RSC.

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Fuente de los datos: Dialnet