La influencia de la web en la reputación onlineEl caso de tripadvisor y minube

  1. BASTIDAS MANZANO, ANA BELÉN
  2. SÁNCHEZ FERNÁNDEZ, JUAN
  3. CASADO ARANDA, LUIS ALBERTO
Journal:
Revista Internacional de Turismo, Empresa y Territorio. RITUREM

ISSN: 2530-7134

Year of publication: 2018

Volume: 2

Issue: 2

Pages: 3-27

Type: Article

DOI: 10.21071/RITUREM.V4I0.11522 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Revista Internacional de Turismo, Empresa y Territorio. RITUREM

Abstract

Tourism constitutes the most influential economic sector in Spain and it is posiTioned as a main driver of the Spanish economy. The recent advance of new technologies and the digitization process (known as Web 2.0) are strongly affecting the way in which touristic firms offer their services and that in which customers interact with them. The current research precisely aims to explore the importance of the Web in generating online reputation between firms belonging to the touristic sector. Specifically, it compares the influence of two platforms of virtual communities of travelers (namely, Tripadvisor and MiNube) as generators of content recommendations in the creation of the image and reputation of a tourist destination. Within such context, the user becomes in a key piece in providing value to tourist firms. At such context, Sociology of Tourism represents a key factor when studying the new tourist within the Web 2.0. The findings of our study corroborate the importance of the web content triggered by users as a key variable influencing the reputation of the tourist destination as well as the relevance in the travel management.

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