Mamelón: the graphic artisans of sherry

  1. Enrique López Marín 1
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Revista:
I+Diseño: revista internacional de investigación, innovación y desarrollo en diseño

ISSN: 1889-433X

Año de publicación: 2019

Volumen: 14

Número: 14

Páginas: 289-325

Tipo: Artículo

Otras publicaciones en: I+Diseño: revista internacional de investigación, innovación y desarrollo en diseño

Resumen

The city of Jerez had an important graphic industry linked to the production of wine that made it famous. In the late ninete-enth and early twentieth centuries, to cover the needs of packaging and advertising promotion of its products, this industry was surrounded by professionals: lithographers, printers, and also graphic designers. Graphic creators who were consoli-dated a very skilled specific profile not frequent in other places. Multifaceted artists such as Teodoro Miciano and a long list begin a saga of which Pro.Gra.Ma.(“Mamelón Graphic Projects”) is one of its latest manifestations