Multimodalidad y accesibilidad en recursos para el fomento de la salud

Abstract

Situated cognition shapes the way we see the world through multimodal sensory input (Barsalou 1999; 2008) and the embodiment of concepts. This theory of cognition can explain our multisensorial processing of information surrounding us. In this context, the emergence of new textual phenomena in which the verbal component is just one amongst other sensory channels that contribute to create meaning, is relevant in the transmission and acquisition of knowledge. Situated cognition has important implications for universal accessibility since it enhances multimodality –information presented through different channels and signs and adapted to different types of user (López, Prieto & Tercedor, 2013). In this article, we explore the applications of situated cognition and Systemic Linguistics (Kress & Van Leeuwen 2006; Martinec & Van Leeuwen 2009) to the production and reception of accessible audiovisual texts, and propose a protocol to evaluate multimodal resources. Then we describe the multimodal resources compiled within the projects VARIMED [http://varimed.ugr.es/] and TRADUSALUDA, Audiovisual resources for the promotion of Health in Europe: accessible subtitling and translation [https://tradusaluda.wordpress.com/]. Our final goal is to illustrate how images, videos and accessible subtitling can contribute to the representation and acquisition of specialized knowledge.