La Descodificación de la Agenda del Covid-19 en Andalucía

Resumen

This paper analyses the public agenda of Covid-19 in Andalusia. A Decoder Model of the Agenda is used for the analysis of social problems in Public Opinion at different moments in time in Spain and Andalusia. The Decoder Model of the Agenda consists of four quadrants where the objective situation on the problem is analyzed through secondary statistical analysis; secondly, the subjective situation expressed in the mass media through content analysis; of the press, the objective opinion of the public through the secondary analysis of surveys; and finally, the subjective opinion of the active audience through the analysis of social networks. The results show us a public agenda with four categories loaded with meaning in each of its quadrants: volatility, neutrality, concern and disbelief. The application of the model in times of pandemic in comparison with other situations of crisis or growth establishes certain revealing differences