Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model

  1. Robles, J.F.
  2. Chica, M.
  3. Cordon, O.
Proceedings:
2016 IEEE Congress on Evolutionary Computation, CEC 2016

ISBN: 9781509006229

Year of publication: 2016

Pages: 5178-5185

Type: Conference paper

DOI: 10.1109/CEC.2016.7748346 GOOGLE SCHOLAR